Business Overview
The KTO strives to build a digital tourism nation powered by AI and data.
Strategic Directions
- Enhancing traveler experiences and driving tourism industry innovation through AI and data.
(Target: 692,000 AI-friendly tourism data releases by 2030)
- Strategic Directions
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- Establishing governance for AX (AI transformation)
- Building AI-ready data and expanding its accessibility
- Creating an AI ecosystem where the tourism industry and regional community growth together
- Innovating integrated tourism services through AI
- Creating a smart a workplace by strengthening AX capabilities
- Strategic Tasks
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- Establishing AX governance at KTO
- Establishing and promoting security policies for safe and reliable AI
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- Expanding creation of tourism data optimized for AI use
- Expanding access to AI-friendly, high-value tourism data
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- Discovering and promoting tourism-specific AI pilot models
- Supporting AI-driven innovation in the tourism industry and fostering AI talent
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- Developing "Smart AI Travel Assistant"
- Building an AI-based integrated tourism platform
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- Internalizing AI capabilities and embedding AX organizational culture
- Creating a smart and safe workplace by introducing AI assistants
Key Strategic Tasks
Digital Transformation Led by AI
- Delivering AI-powered hyper-personalized tourism information based on safety and reliability.
- Creating and revitalizing a region-specific smart tourism ecosystem through collaboration with local governments and industry.
Tourism Industry Innovation and Growth through Data Utilization
- Expanding the collection, analysis, and open access to granular data through the Korea Tourism Data Lab and supporting data-driven marketing through seasonal theme analysis.
- Driving tourism company growth through tailored data support based on maturity levels and promoting data-driven open innovation.
- Supporting tourism policy development and inbound marketing planning by strengthening research and analysis of overseas tourism markets and potential visitors to Korea.
- Supporting tailored regional tourism innovation by diagnosing local tourism issues, conducting data-driven analysis, and identifying solutions.
Expansion of Digital Tourism Content Sharing and Open Access
- Producing, sharing, and expanding open access to high-quality digital tourism content through the Korea Tourism Content Lab.
- Promoting digital content utilization and expanding convergent tourism services through collaboration networks between tourism and other industries.
- Promoting digital transformation and collaboration among tourism companies through the Korea Tourism Industry Portal.