Business Overview
The Korea Tourism Organization is endeavoring to facilitate the early recovery and revitalization of the slowed inbound tourism market caused by COVID-19.
Strategic Directions
- Early recovery and revitalization of the inbound tourism market
(attract 10 million foreign tourists)
- Strategic Directions
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- Attractive storiesDevelop Korean tourism contents for a valuable travel experience
- Segmented positioningStrengthen the competitiveness of K-tourism through strategic market-customized marketing
- Differentiated brandingRevitalize the inbound tourism market through comprehensive demand creation.
- Strategic Tasks
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- Diversify tour products to expand high value-added FIT demand
- Expand sustainable content that offers a new travel experience
- Spread “stories” of Korean tourism through various Korea contents
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- Diversify strategic markets to expand demand for inbound tourism
- Draw attention to new target-customized Korean tourism
- Lead future MICE market based on global networks
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- Stimulate demand for Korean tourism by leveraging digital platforms
- Expand promotions for tours in Korea through a public-private partnership
- Attract more foreign tourists by strengthening local tourism branding
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