KTO

Business

The KTO strives to realize a global tourism powerhouse through the qualitative growth of inbound tourism.

Realizing a global tourism powerhouse through the qualitative growth of inbound tourism
(Target: Attaining 30 million foreign visitors to Korea)

Strategic Directions

Advancement of tourism content through the commercialization of representative Korean tourism contents
Creation of new tourism demand to secure long-term growth engines
Establishment of a tourism innovation ecosystem by improving inbound tourism conditions and convenience

Strategic Tasks

- Shifting tourism through K-Culture
- Qualitative growth of inbound tourism using high-value tourism content
- Vitalizing attraction of inbound MICE
- Discovering regional tourism content
- Discovering future demand for inbound tourism
- Expanding repeat inbound travel
- Improving inbound tourism convenience
- Stimulating regional tourism demand
- Establishing an inbound tourism innovation ecosystem
- Introducing AX (AI Transformation) in inbound tourism
- Ensuring safety of inbound tourism brand
- Improving service environment for regional tourism use

Setting targets for key markets and implementing customized promotional marketing to attract 30 million foreign visitors.

Producing Korea tourism brand advertisements that reflect overseas market demands and promoting linked campaigns.

Strengthening the attraction of high-spending foreign tourists and promoting regional tourism by securing a leading position in the Medical, Wellness, and MICE markets.

Expanding linked marketing to convert Hallyu content consumption into actual visits to Korea.
Creating new demand for visits to Korea by expanding convergence tourism areas such as sports and new industries.