Business Overview
The Korea Tourism Organization strives to upgrade citizens' quality of life and improve local economy through vitalization of domestic tourism.
Strategic Directions
- Improvement of citizens’ quality of life and vitalization of local economy led by domestic tourism
(Goal for 2024: 40 trillion won spent for domestic travel)
- Implementation Directions
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- Increase demand for domestic travel by strengthening attractiveness of domestic travel
- Expand collaboration tailored to each region for balanced growth of regional tourism
- Establish tourism environment that can be enjoyed together to lead sustainable tourism
- Assignments
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- Reinforce benefits for domestic tourism
- Increase domestic tourism contents
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- Foster contents in connection with local resources
- Reinforce capacity of local tourism
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- Expand tourism welfare
- Spread good-natured travel culture
Implementation Direction
Vitalization of Domestic Tourism by Boosting Travel Spending
- Increase demand for domestic travel by promoting large campaigns and providing vacation bonuses for workers
- Evenly distribute demand in domestic travel by focusing support on off-seasons and regions outside of the Seoul Metropolitan Area, and vitalize practical tourism spending by encouraging long-term stays
Increase Travel Opportunities for the Disabled and Potential Demands
- Create new demands for domestic travel by establishing accessible-friendly environment for anyone, including the disabled, elderly, pregnant women, and families with
- Increase travel experiences for the disabled by developing specialized contents and operating tour programs
Vitalize Tourism in Regions with Population Decline
- Increase population and tourism spending in regions facing population decline by providing travel discounts and benefits in such regions
Foster Tourism Contents that Reflect Local Characteristics
- Differentiate tourist festivals by region and vitalize local tourism economy through qualitative improvement
- Discover new tourist attractions in regions and attract more visitors by developing outdoor tour products, such as walking trails and camping sites, and enhance the infrastructure