To advance tourism as a key driver for national economic growth and enhancement of national welfare
A public organization that makes the Korean people happier, and promotes national wealth through tourism
- Enthusiasm and Affection
- Communication and Cooperation
- Professionalism and Innovation
Commitment to our Customers (Strategic Direction)
- We provide a whole new travel experience through various different charms of tourism.
- We support the growth of a tourism industry led by the private sector and seek regional development.
- Reinforce public trust through responsible management.
- Foster representative Korea tourism contents
- Strengthen customized target marketing
- Expand digital-based tourism services
- Make tourism platform-based data public and expand collaboration
- Strengthen capability of tourism industry and nurture future talents
- Promote balanced regional tourism
- Create sustainable travel environment
- Build efficiency-oriented management system
- Operate organization based on ethical integrity