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Mission
To lead national economic growth and contribute to the enhancement of public welfare through tourism.
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Vision
A leading tourism organization that connects the world to Korea and brings happiness to the Korean people.
Core Value
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Cooperation -
Challenge -
Creativity
Strategic Direction
- Global Tourism DestinationDriving Quantitative and Qualitative Growth in Inbound Tourism
- Tourism with Local CommunitiesLeading Regional Development through Tourism
- Industry-leading
TourismExpansion and Competitiveness Enhancement of the Tourism Industry - AI-powered Tourism InnovationAI & Data-driven Tourism Innovation
- Sustainable
TourismEstablishment of a Sustainable Management System
Ten Tasks
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- Strengthening Market-tailored Marketing and Branding
- Fostering High Value-added Inbound Tourism Markets
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- Expanding Domestic Tourism Demand and Support
- Supporting Balanced Regional Tourism Growth
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- Enhancing Tourism Infrastructure and Capacity
- Development of Tourism Enterprises and Professional Talent
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- AX·DX -based Advancement of Tourism Services
- Expansion of Open Access and Utilization of Tourism Data
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- Leading Tourism ESG Initiatives
- Strengthening Job-oriented Management