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Organizational Purpose
To advance tourism as a key driver for national economic growth and enhancement of national welfare
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Vision
A public organization that makes the Korean people happier, and promotes national wealth through tourism
Core Value
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Enthusiasm and Affection -
Communication and Cooperation -
Professionalism and Innovation
Commitment to our Customers (Strategic Direction)
- We provide a whole new travel experience through various different charms of tourism.
- We support the growth of a tourism industry led by the private sector and seek regional development.
- Reinforce public trust through sustainable management.
Strategic Tasks
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- Foster representative Korea tourism contents
- Strengthen customized target marketing
- Enhance value added and brand image of tourism
- Expand digital-based tourism services
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- Promote balanced regional tourism
- Strengthen capability of tourism industry and nurture future talents
- Make comprehensive tourism platform-based data public and expand collaboration
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- Strengthen ESG performances within tourism ecosystem
- Operate organization based on ethical integrity by strengthening internal control
- Build efficiency-oriented management system