-
Organizational Purpose
To advance tourism as a key driver for national economic growth and enhancement of national welfare
-
Vision
A public organization that makes the Korean people happier, and promotes national wealth through tourism
Core Values
-
Enthusiasm and Affection -
Communication and Cooperation -
Professionalism and Innovation
Strategic Direction
- Expand demand
for Korea tourism - Revitalize regional
tourism - Promote growth of
high-quality
tourism contents - Activate collaboration within tourism ecosystem
- Innovate operation for public satisfaction
Strategic Tasks
-
- Strengthen targeted marketing for overseas markets
- Discover new demands through global networks
-
- Expand domestic tourism opportunities
- Address regional issues through tourism
-
- Foster themed Korea tourism contents
- Expand integrated tourism contents
-
- Enhance future capabilities of the tourism industry through platform utilization
- Improve consumer convenience through customized tourism services
-
- Practice tourism ESG and establish an ethical culture
- Efficient operation based on a job-centered organization