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Business

Support International Tourism

Business Overview

The Korea Tourism Organization strives to make Korea a tourism powerhouse visited by people around the globe through future inbound growth.

Strategic Directions

  • Realization of a tourism powerhouse visited by people around the globe through inbound future growth
    Welcome 20 million foreign tourists to Korea in 2024, and 30 million by 2027
Strategic Directions
  • Extended themes & contents Diversification of future demands through expansion of scope of Korean inbound tourism
  • Segmented Positioning Increase Korean inbound tourism demand through target marketing considering tour itineraries
  • Differentiated Branding Strengthen loyalty of Korean inbound tourism through improvement of value of Korean tourism as a brand
Strategic Tasks
    • Convergence and expansion of K-culture and tourism
    • Discovery and expansion of high-value tourism contents
    • Increase attraction of global MICE tourism
    • Promote marketing specialized for each target market
    • Promotions through private-public partnership
    • Vitalization of data-based marketing
    • Global expansion of local tourism brands
    • Establish ecosystem for sustainable tourism
    • Improve conditions and convenience of tourism in Korea

Implementation Direction

Expand Korean Inbound Marketing via K-Culture Convergence

  • Increase areas hosting roadshows as a result of drag effect of demands for Korean inbound tourism, establishing a special welcoming mood in connection with Visit Korea Year, and improving recognition and attractiveness of Korea by utilizing K-culture

Strengthen Marketing by Strategic Market and Individual

  • Supply energy to the entire Korean inbound market through advanced marketing for core targets (themes) in each market

Increase Global Marketing Hubs

  • Expand new markets and networks to reach 30 million foreign visitors by 2027

Expand Korean Inbound Tourism Ecosystem Based on Collaboration

  • Expand domain for Korean inbound tourism and secure sustainability through collaboration with e-sports industry and operation of Middle East consultative group, and medical and wellness consultative group