Business Overview
The Korea Tourism Organization strives to make Korea a tourism powerhouse visited by people around the globe through future inbound growth.
Strategic Directions
- Korea to become most visited int’l tourist destination through inbound tourism growth
(By 2024) 20 million inbound tourists, (By 2027) 30 million inbound tourists
- Strategic Directions
-
- Extended Themes·Contents Diversify future travel demand through extended boundaries of Korea inbound tourism
- Segmented Positioning Accelerate travel demand for Korea through target marketing considering stages of travel journey
- Differentiated Branding Enhance tourist loyalty through increase in Korea tourism brand value
- Strategic Tasks
-
-
- Extension and convergence of K-culture and tourism
- Expansion of high-value tourism content
- Increase attraction of global MICE to Korea
-
- Implementation of specialized marketing in target markets
- Promotion of Korea tourism via public-private partnership
- Activation of data-driven marketing
-
- Global expansion of Korea’s regional tourism brand
- Development of sustainable tourism ecosystem
- Improvement of Korea’s tourism conditions and convenience
-