KTO

Business

인쇄
공유

Support for Digital Transformation

Business Overview

The Korea Tourism Organization endeavors to make Korea a wonderful country to travel to and a digital tourism powerhouse

Strategic Directions

본부목표

Secure the status as a digital tourism powerhouse that leads global standards (to be on the top 3 list in the tourism ICT category of the 2027 Travel & Tourism Development Index)

수혜

Tourism ecosystem
Tourism enterprises
Provinces
Domestic and foreign tourists

Strategic Directions

Create a platform-based tourism industry ecosystem and support innovative growth
Accelerate the digital transformation of tourism enterprises by providing a digital management environment
Vitalize regional tourism by broadening regional K-tourism contents globally
Innovate the travel experience of domestic and foreign tourists by strengthening personalized marketing

Strategic Tasks

- 1 Create an open and shared environment for the tourism industry centered on public platforms for Korean tourism
- 2 Expand the industry scope by vitalizing collaboration and partnership between the tourism and other industries
- 3 Provide customized data services for companies and promote the opening and utilization of public data
- 4 Support exploring sales channels and converged tourism industries by leveraging public platforms
- 5 Develop regional tourism resources into digital contents and promote globally
- 6 Spread new technology-based immersive K-tourism contents
- 7 Collect and connect tourism data from the public and private
- 8 Strengthen data-based digital tourism marketing (by customer’s journey)
- 9 Realize AI-based personalized tourism services

Implementation Directions

Support the Digital Transformation of Korea’s Tourism and the Tourism Industry

(Strategy) Promote the creation of a K-digital tourism ecosystem centered on collaboration, linkage, and openness by leveraging Korea’s five major public tourism platforms
(Collaboration) Create collaborative networks between the tourism industry and others to vitalize internal and external digital tourism services and promote creating converged tourism businesses
(Linkage) ▴ Create new media contents linked to regional tourism to spread K-culture globally, and lead promotional and marketing activities ▴ Create a virtuous cycle by linking the KTO’s B2B customers, services, and data by leveraging industry portals
(Openness) Maintain top-level quality control to share and utilize digital resources (data/services) and further expand the expert know-how of “informatization” business internally and externally

Improve Quality of Tourism Big Data and Promote Its Use

(Purpose) Provide tourism big data services where companies, regional governments, and the public can experience its impact and serve as a public platform to create a national digital tourism industry ecosystem
(Project details) Build a tourism big data platform that can systematically collect, accumulate, analyze, and share tourism data in the private and public sectors, and develop/provide customized tourism big data analytics services, and make data public
(Customers) Stakeholders in the tourism industry, including tourism enterprises, regional governments/RTOs, academic circles, and the public

Support for Digital Marketing

(Overseas advertising) Run Korean tourism ads abroad to capture tourism demand
(Platform) Utilize the VisitKorea and KTO9suk9suk websites as key marketing platforms
(Mobile) Develop VisitKorea and KTO9suk9suk into super apps and improve mobile information services
(Content) Strengthen service competitiveness by integrating, opening and utilizing tourism contents