Business Overview
The Korea Tourism Organization endeavors to make Korea a wonderful country to travel to and a digital tourism powerhouse
Strategic Directions
본부목표
Secure the status as a digital tourism powerhouse that leads global standards (to be on the top 3 list in the tourism ICT category of the 2027 Travel & Tourism Development Index)
수혜
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Tourism ecosystem
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Tourism enterprises
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Provinces
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Domestic and foreign tourists
Strategic Directions
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Create a platform-based tourism industry ecosystem and support innovative growth
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Accelerate the digital transformation of tourism enterprises by providing a digital management environment
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Vitalize regional tourism by broadening regional K-tourism contents globally
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Innovate the travel experience of domestic and foreign tourists by strengthening personalized marketing
Strategic Tasks
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- 1 Create an open and shared environment for the tourism industry centered on public platforms for Korean tourism
- 2 Expand the industry scope by vitalizing collaboration and partnership between the tourism and other industries
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- 3 Provide customized data services for companies and promote the opening and utilization of public data
- 4 Support exploring sales channels and converged tourism industries by leveraging public platforms
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- 5 Develop regional tourism resources into digital contents and promote globally
- 6 Spread new technology-based immersive K-tourism contents
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- 7 Collect and connect tourism data from the public and private
- 8 Strengthen data-based digital tourism marketing (by customer’s journey)
- 9 Realize AI-based personalized tourism services