Business Overview
The Korea Tourism Organization endeavors to vitalize regional economy through “tourism welfare,” where the Korean people can safely and conveniently enjoy traveling.
Strategic Directions
- Improve people’s quality of life and revitalize the regional economy through domestic tourism
- Implementation Directions
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- Newly discovered regional travel
- Longer stays
- Safe and worry-free travel for everyone
- Strategic Tasks
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- Develop new regional tourism destinations
- Induce revisits
- Promote the right to pursue happiness through travel
- Develop a diverse range of regional tourism contents
- Expand regional stays
- Lay the foundation for eco-friendly and safe travel
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- Vitalize tourism in response to regional extinction, “Crowded Village” campaign
- Domestic tourism vitalization campaign (Travel Week campaign)
- Foster destination marketing/management organizations (DMO)
- Foster Korean festival as the next-generation tourism hallyu
- Vitalize walking tours
- Develop DMZ into a new tourist destination
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- Promote traveling as part of the everyday life
- Nurture tourism hub cities
- Promote nighttime tourism
- Vitalize camping tourism
- Korea Quality certification
- Build the Oceano National Recreational Village
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- Create animal-friendly cities
- Employee vacation support projects
- Create barrier-free tourism cities
- Sustainable tourism and eco-friendly travel
- National travel safety campaign
Implementation Directions
Strengthen domestic marketing
- (Add vitality to provinces through tourism) Strengthen grounds for business by developing measures to leverage tourism as a means to increase the living population in response to regional population extinction
- (Promote extended stay travel in provinces) Launch a large-scale domestic tour campaign to boost the demand for domestic tours and spending during overnight tours in provinces
- (Establish eco-friendly travel culture) Pursue a campaign jointly participated by the public and the tourism sector to establish a low-carbon and sustainable tourism ecosystem, and raise awareness of eco-friendly travel culture
Strengthen regional contents
- Vitalize regional tourism by supporting the development of tourism hub cities and reinforcing overseas promotion and marketing
- Vitalize regional economy by nurturing destination marketing/management organizations (DMOs), searching for investible resources, and enhancing the attractiveness of regional tourism
- Develop an eco-friendly “K-festival” industry to improve the quality of regional festivals
- Promote balanced development of regional tourism by vitalizing night tourism and camping tourism
- Discover more diverse charms of tourism by promoting traveling with pets and leisure and sports-based tourism
Tourism Welfare and Enhanced Safety
- (Create vacation culture for workers) Create guilt-free vacation culture at work and vitalize regional tourism by supporting vacation expenses for small business owners and SMEs.
- (Create a barrier-free tourism environment) Create new travel demand and realize tourism welfare by creating an environment where everyone, including the disabled, the elderly, pregnant women, and families with infants and toddlers, can travel
- (Establish a foundation for safe tourism) Lay foundation for safe and worry-free travel for everyone as the demand for travel increases and the importance of safety grows
Tourism Quality Certification
- Lay foundation for strategic growth of the Korea Quality certification system following the recovery of the inbound tourism market
- Secure competitiveness in the tourism industry by maintaining the quality of certified facilities and services, and helping them strengthen their capabilities
- Solidify Korea Quality’s position as a global brand and contribute to revitalizing regional tourism through collaboration